How to build a business that grows: From marketing to sales
How to get to where you want to go?
If you’ve been doing a marketing job for more than a year and have a marketing budget, you’ve probably found yourself thinking “well, how do I get started?”
Or “how do I learn what it takes to be a good businessperson?”
But what if you’ve never had a job before?
And if you’re a self-employed freelancer, you may not have a good understanding of what it means to be “a businessperson.”
In this guide, we’ll look at what you need to know to start your own business, and how to do it right.
First, let’s cover the basics.1.
What is a business?
Businesses are different from other kinds of businesses in the way they work.
They have a business name, a product name, and a set of rules and regulations that govern the way you do business.
Businesses can be anything from a grocery store to a clothing company, but there are a few basic rules:1.
The business must be profitable.
If the business doesn’t make money, it’s not a business.2.
The employees must be paid, otherwise, they can’t earn a living.3.
The product must be used in the marketplace.4.
The owner must have a reasonable expectation of profit.5.
The profits must be reported to the Internal Revenue Service.6.
The customers must be able to pay.7.
If a customer pays, it must be in full.8.
Employees must be compensated fairly.9.
The goods must be useful.10.
The customer must have an interest in the business.
What all these rules mean is that businesses need to be able be profitable, to be self-sufficient, and to pay employees fairly.
The most basic rule of all is that you can’t charge people money to do what you want, but you can charge them money to work on your product.
So what exactly does that mean?
Well, if you sell a coffee maker to a company that sells espresso machines, the coffee maker isn’t a business at all.
And even if you are, you can make your own coffee.
You can make the coffee by hand.
But the same rules apply if you want a coffee machine, a shoe, a pair of shoes, or a bicycle.
If you sell those things in a store, the owner of the store has an obligation to make sure the goods are of value to its customers.
The same is true if you buy them online.
The seller is responsible for ensuring the goods will be useful to its customer, even if the seller doesn’t sell them.
The buyer has an incentive to buy the goods in the store if they have an obligation not to sell them elsewhere.
And the seller has an even bigger incentive if the store is too small to make it profitable for the seller to keep it open.
But the seller and the customer both have an incentive not to keep a store open too long.1/ A coffee maker is not a good example of a business because it requires people to pay for it, and it has no profit potential.
That’s the first rule.
You don’t need to make money off a coffee brewer.
You could sell coffee to a person who wanted to brew coffee, or you could make coffee at home for yourself.
The point is, a business must have some revenue to be profitable (a) or (b).
And if the business can’t pay its employees, it can’t be a business in the first place.
So it’s really hard to start a business without first understanding what those rules mean.2/ You can’t use the word “retail” in a business title.
It doesn’t mean you can sell the coffee in your shop.
Instead, it means you can only sell coffee for consumption in your store.
You’re not allowed to sell it online.
And you can buy coffee at a bar.
If your business is a grocery shop, you’ll be in business for just as long as the store sells groceries.
If it’s a clothing store, you might as well be selling shoes.
So don’t get hung up on what the business name means.
(The business name is a legal term that you use to refer to the business’s ownership.)3/ You don